We like stop motion and being nice to animals too

Today we found this beautiful new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist. The video features the story of a farmer seduced by profits into large-scale unsustainable and unhealthy farming practices who decides to go “back to the start”, ridding the farm of its factory machinery resulting in happier and healthier animals.

Hello Louise

Kipper village welcomes Louise Richardson to the fold today! Louise graduates from University of Brighton this summer. Stephen and I very much look forward to having someone else who cares about baseline text alignment and RGB/CMYK colour variations in the office!


Visit to Johnston Press

Team Kipper enjoyed time out of the office to visit Johnston Press' printing plant at The News Centre, Portsmouth today.

It was organised as part of a community project Kipper is involved with as a partner with Oathall Community College, as the school seeks to publish their own newspaper in September.

The printing press prints weekly and daily newspapers such as The News (Portsmouth), The Mid Sussex Times and national paper; The Sun, at a rate of up to 86,000 copies per hour.


Multi-Channel Funnels in Google Analytics 

A great little video (lovely animation) showing another new way of Google trying to join up all your marketing needs in one place.

Should you employ in-house designers?

This may seem like a bizarre question to be posing as the director of a design agency, but it comes from my reflection after a recent meeting.

You see, I believe there is certainly value in an internal team - but not for everyone. Obviously the financial aspect of employing someone full time, may not be feasible where only a small amount of design work is needed throughout the year. Or, if design is primarily required very seasonally, then again it wouldn't make much sense to hire.

However, some businesses have a massive bulk of work to get through on a weekly basis and it could easily keep a good creative artworker game fully occupied full time. These people, in order to make their life simple and to ensure brand consistency, need clear design direction and this can mostly come in the form of a comprehensive set of brand guidelines.

One extra thing to consider is the value of working with an external agency to complement your in-house skills. This keeps the brand expression fresh, and new ideas flowing in to what, in the worse case scenario, could become a stale creative environment.

Imagine the pleasure you can give your in-house design team by introducing fresh thoughts about the brand. Their enthusiasm could immediately be reinvigorated and they'll love their job loads more as a result!

On this basis, in-house design teams don't need to be a threat to design agencies, but seen as another opportunity to get our clients excited about their brand again. And, more importantly, working to be as effective as possible to reach the clients' target customer in their marketplace.

David Tingley, Kipper